Pida award winner

In this years PIDA AWARDS me, Linnèa Danielsson and Mirja Dahlberg had the honor of winning the competition. We were given the task to create a packaging solution with unboxing as the keyword and aimed to make a package that would appeal to the modern, selective, high demanding customer who craves that extra something.
With this in mind we chose to create a packaging for chocolate, but not any chocolate, luxurious, unique chocolate from the Swedish mountains in Västerbotten. Chocolate with genuine flavors  from the northern forests, a koncept we call Klimpfjäll chokladtoppar/chocolate peaks. Klimpfjäll is a confectionery with old ancestors, a small business which cherishes the Swedish nature and its flavors. Luxurious chocolate that will be sold in cafés, sweetshops and well stocked grocery stores.
Instead of making an ordinary box of chocolates we took the nature theme and ran with it, making klimpfjäll stand out on the store shelf, challenging the customers expectations on a premium chocolate box.
With the unboxing keyword echoing in our minds we have created a table runner of chocolate peaks, a hexagon shaped tree stump which turns in to a chain of mountains once you unfold it.
Klimpfjäll chocolate peaks provides the customer with an innovative chocolate box, a piece of Scandinavian design, ideal for dinner partys. 
This packaging does not only become a practical table runner easy to reach from both sides of the table so every guest can get them selfes a delicious piece of chocolate, it’s also a decorative attribute, there’s no need to waste resources and material on extra  table decorations. Klimpfjäll chocolate peaks is two in one, simply fold it out and your table is all set!

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