The brief was to create juice boxes for three flavors free of choice. I made a fictional brand called Uppgårdens, an ecological fruit farm placed in the Swedish countryside. My intention was to make juice boxes that instantly feels ecological and local. By using bright colors and hand painting the fruits and typography Uppgårdens juice will not only grab your attention but also instantly communicate to the customer that this is an ecological, local and healthy product.

Posted by:sofieg94

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