In a collaboration between BrobyGrafiska and ICA, we designed a suggestion for a packaging solution to ICAS vegetarian selection of foods. To reach the target group we had too make packagings that clearly communicates the values that this group prioritizes. Craftsmanship, taste and quality. With these catchwords in mind, we created a solution with a simple Scandinavian design representing the high quality and craftsmanship of the products, combined with a
imagery full of flavor. An elegant design that will not only last in the long run but also make Icas vegetarian products stand out in the crowd. 

Co-designers: Tom Karlsson, Erika Svensson & Mirja Dahlgren

Posted by:sofieg94

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s