In a collaboration between BrobyGrafiska and ICA, we designed a suggestion for a packaging solution to ICAS vegetarian selection of foods. To reach the target group we had too make packagings that clearly communicates the values that this group prioritizes. Craftsmanship, taste and quality. With these catchwords in mind, we created a solution with a simple Scandinavian design representing the high quality and craftsmanship of the products, combined with a
imagery full of flavor. An elegant design that will not only last in the long run but also make Icas vegetarian products stand out in the crowd.
Co-designers: Tom Karlsson, Erika Svensson & Mirja Dahlgren