Botaniska

Botaniska är en grön och lugn oas i centrala Göteborg, dit människor går för att njuta av växtligheten och få en paus från stadslivet. I utkanten av området ligger trädgårdens mysiga butik,  en plats som inte riktigt fått den uppmärksamhet och besöksfrekvens den förtjänar. Genom att ge verksamheten ett uttryck som kommunicerar dess syfte och som…

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Adidas

In a collaboration between Adidas and BrobyGrafiska, me and Sofia Stiernlöf created a suggestion for a packaging solution for Adidas original shoes and had the honor of winning a trip to Adidas headquarters in Germany. Aiming to challenge the idea of what a packaging for shoes can be, we strived to give our solution a shape that’s literally…

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Ica vego

In a collaboration between BrobyGrafiska and ICA, we designed a suggestion for a packaging solution to ICAS vegetarian selection of foods. To reach the target group we had too make packagings that clearly communicates the values that this group prioritizes. Craftsmanship, taste and quality. With these catchwords in mind, we created a solution with a…

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Uppgårdens juice

The brief was to create juice boxes for three flavors free of choice. I made a fictional brand called Uppgårdens, an ecological fruit farm placed in the Swedish countryside. My intention was to make juice boxes that instantly feels ecological and local. By using bright colors and hand painting the fruits and typography Uppgårdens juice…

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Unstuck warrior

Unstuck warrior is a fitness brand providing classes in dance, yoga and bodypump. With a broad spectra and a passion for training they want to give everybody the chance to do what makes them feel good, for an unstuck warrior its all about finding your own thing and  do it full out. I’ve created  a…

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Plastic wrap

In this project I was given three themes to relate to. Crime, glamour and art deco. The task was to do a photoshoot using a product and incorporate the themes to it. I made a photoshoot with plastic wrap and aimed to give it a dark yet comic expression, I worked with the slogan “scary…

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Kris

The assignment was to create a book cover for the famous Swedish author Karin Boye’s book Kris (crisis) from 1931. We had 24 hours to make a cover that represented her novel. A story about the inner crisis of a young women struggling too figure out the essence of her self, torn between religion and…

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