Adidas

In a collaboration between Adidas and BrobyGrafiska, me and Sofia Stiernlöf created a suggestion for a packaging solution for Adidas original shoes and had the honor of winning a trip to Adidas headquarters in Germany. Aiming to challenge the idea of what a packaging for shoes can be, we strived to give our solution a shape that’s literally…

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Ica vego

In a collaboration between BrobyGrafiska and ICA, we designed a suggestion for a packaging solution to ICAS vegetarian selection of foods. To reach the target group we had too make packagings that clearly communicates the values that this group prioritizes. Craftsmanship, taste and quality. With these catchwords in mind, we created a solution with a…

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Uppgårdens juice

The brief was to create juice boxes for three flavors free of choice. I made a fictional brand called Uppgårdens, an ecological fruit farm placed in the Swedish countryside. My intention was to make juice boxes that instantly feels ecological and local. By using bright colors and hand painting the fruits and typography Uppgårdens juice…

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Pida award winner

In this years PIDA AWARDS me, Linnèa Danielsson and Mirja Dahlberg had the honor of winning the competition. We were given the task to create a packaging solution with unboxing as the keyword and aimed to make a package that would appeal to the modern, selective, high demanding customer who craves that extra something.   With…

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